Material Growth Newsletter

The answer gives us clues to leading AI in our Org's - The Unclear Path Ahead There’s a lot of uncer...

Survive to play another day - Today’s chemical downturn requires honest reassessment. Affordability ...

- Sourcing Tomorrow's Materials Leaders - with Ron Malachuk - The global materials industry is under...

Survive to play another day - Today’s chemical downturn requires honest reassessment. Affordability ...

Ron Malachuk joins The Executive Roundtable -

Impact, that's what - Capability building is a critical executive skill—one that determines how fast...

an interactive Executive workshop - Influence - the primary job If you’re an Executive or business l...

Our reader's favorites - In this issue we highlight some of the most popular posts on Business Growt...

Our reader's favorites - In this issue we highlight some of the most popular posts of 2025. If you'r...

more powerful than a rock-solid case - [Author’s note: apologies to those new subscribers who were e...

and What to Do Instead - Executive Job Search is Different We spend most of our careers in one mode ...

Material Growth Podcast Ep 21 -

And how to make it your Competitive Advantage - Marketing in Industrials is a Mixed Bag Today Naviga...

And what I found instead - A Value Selling Disciple I came to Sales late. I moved from Operations in...

And where to start fixing it - Traditional B2B industrial sales face challenges. Tech now leads in s...

Ineos' CEO sounds the alarm - Europe’s Chemical Industry is Faltering Ineos’ Sir James Ratcliffe is ...

A rapid, risk-minimized approach - Artificial Intelligence (AI) is revolutionizing sectors across th...

and What to Do Instead - Last week, I worked with an executive uncertain about applying for a job du...

Here’s what it means for your reps.

The Science on Persuasion is Getting Better The Problem with Solution Selling Your rock-solid case i...

Why getting stories right super-charges influence. Why Stories? Imagine you’re a prehistoric caveman...

The role of mindset in preventing burnout -

Change your team's sales approach and they'll flip CEO's

Material Growth Podcast Ep 20 -

- Pricing as a Strategic Competitive Advantage - with Lisa S. Thompson - In today’s economic climate...

Moving faster than you think is possible - In a previous newsletter on segmentation, I suggested tha...

How to reliably build organizational capability - The Problem Executives are frequently tasked to im...

Subtitle: 3 Questions to Ask Yourself - Executives and other high-performers, often rise to the top ...

Why Segmentation is never "One and Done" - Subscriber note: if you've received this post as an email...

That was the question the President of a specialty polymer division was asking himself. The Presiden...

A Key to Unlocking Executive Roles - In today’s complex job market, landing executive roles demands ...

Why the Shift and a Path Forward for Materials Executives -

Material Growth Podcast Ep 19 - Listen Here Teams where members feel that everyone “has your back” a...

a Roundup - Subscriber note: if you've received this post as an email, you've been successfully migr...

Redefining Executive Work Ethic - Most Executives Are Ineffectively Busy In the whirlwind of respons...

Balancing Challenges for Materials Execs - Subscriber note: if you've received this post as an email...

Material Growth Podcast Ep 18 - How to become more influential in the C-Suite -

- Taming Team Dysfunction - with Bob Johnson, PhD - Teams where members feel that everyone “has your...

Is the juggernaut finished or taking a breather? -

Why you're wasting resources and effort - Subscriber note: if you've received this post as an email,...

and What it Teaches About Leadership - Spoke last month with a startup CCO on why execs fail. He mad...

And Actions Materials Leaders Must Undertake - As someone who has witnessed the chemical industry's ...

That was the question the newly-appointed CEO of a specialty chemical producer was asking herself. A...

Your First Step to Jump-start Growth -

Material Growth Podcast Ep 17 -

That was the question the President of a specialty films manufacturer was asking himself. The Presid...

...and What it Really Means for Sales -

5-year olds are geniuses, because they embrace the "stupid idea." - You can tell how innovative a co...

Material Growth Podcast Ep 16 - Isn't Your Career Worth and Hour of Investment? - Listen Here Goal s...

Many Companies Have Lost Their Way on Strategy -

- Planning for Growth - with Paul Strzelec - With geo-political instability in global markets and un...

The Overlooked Factor in Launch Success -

Targeting & Changing Customer Behavior - Key Insights Method Focuses on Sales Conversion and Dur...

Or Lose Energy & Focus from the Negative Behaviors It Creates - Great article on imposter syndro...

And they don't fix the growth problem you have - When companies run into weak innovation pipelines, ...

Do It, and It Becomes Your Super-Power -

A Key Account Approach - As companies expand their market presence, it becomes crucial to effectivel...

...You - Curing Imposter Syndrome -

They Tried the Standard Playbook and Something New -

A 5-Minute Break-down of his Technique - I have always loved this clip of Steve Jobs. It is a 5 minu...

What Working in the Start-up World Teaches You - Fred Moesler, CTO at Global Thermostat, gives his c...

20 Experts You Can Learn From -

Persuasion - Persuasion science has come a long way since that days of value and solution selling. U...

Almost Everyone Hits #1 - It’s the first failure mode a new executive experiences, and it’s pretty c...

It's actually a Substance thing -

Too Many Are Hoping It Is - Continued negative fall-out from what is clearly not merely a post-COVID...

4 Reasons Their Behvaior is Trapping Them - The conventional wisdom is that you have to get past Pur...

It's the Power of Community -

- Why Market Activation Fails - with Bob Lurie, PhD - Modern digital innovations have radically alte...

Material Growth Podcast Ep. 11 - with Fred Moesler Listen Here Sustainability is currently the promi...

- Consultative Selling for Materials - with Kendall Justiniano - Value and solution-selling are rapi...

That was the question the SVP of Sales & Marketing of a specialty chemicals distributor was aski...

- Large Organization Transformation - with Julie McAlindon - Among such trends as digitalization, su...

- The Low Carbon Value Chain - with Fred Moesler - Sustainability is currently the prominent trend i...

The CEO of an specialty plastic producer was struggling to help her Board understand the long-term p...

- Building a Biopolymer Leader - with Rich Altice - Sustainability is currently the prominent trend ...

Our own mindsets and redesigning our work. - In one sense AI’s are amazing. But they aren’t intellig...

The CEO of an innovative specialty plastic producer was struggling to get some long-term investments...

A Contrarian Approach or "Crazy Like a Fox" - I love contrarian perspectives…

- Leading Innovative Organizations - with Bob Eckert - Bob Eckert and I discuss what specific requir...

That was the question the VP of Sales & Marketing of an innovative specialty chemicals producer ...

That was the question the Chief Executive Officer (CEO) of an innovative specialty chemicals manufac...

- Leading Innovative Organizations - with Rodrigo del Campo - With the increasingly accelerating pac...

Material Growth Podcast Ep 1 - Listen Here Today’s episode is an Executive Roundtable that we hosted...

- Building New Industries - with Rajshree Agarwal, PhD - The chemical industry today is confronting ...

- Building Innovation Culture - with Bob Eckert - Bob Eckert is CEO at New & Improved. He focuse...

- Digital Sales & Marketing in Chemicals - with Terry Kaufmann - Terry Kaufman is Director Insid...

- Driving Sustainability and the Circular Economy in Chemicals - with Catherine C. Keenan - Catherin...

At Growth Arc Advisors, we believe that traditional marketing methods, including segmentation, targe...

At Growth Arc Advisors, we operate with a model based on consultative selling. Consultative selling ...

Digitalization provides an unparalleled opportunity for firms to better understand customers and the...

- Consultative Selling for Materials - with Mike Griffiths - Mike Griffiths is the Managing Director...

- Why Market Activation Fails - with Bob Lurie, PhD - Bob Lurie, PhD is the former Vice President of...

You need your reps in front of customers sooner, but the data shows that suppliers are being contact...

Key components of excellence are rapidly becoming table stakes. Companies need to raise the bar to k...

For the 30 years spanning my career, globalization was the key play in chemicals, and it’s been work...

Industry-specific digital initiatives continue to grow at a rapid rate, whether in the form of CRM s...

Digitalization provides an unparalleled opportunity for firms to better understand customers and the...

Digitalization provides an unparalleled opportunity for firms to better understand customers and the...

Digitalization provides an unparalleled opportunity for firms to better understand their customers a...