--- title: Best Business Growth Insights of '25 description: Top insights from 2025 on managing industry uncertainties, B2B shifts, and sustainability challenges to kickstart your business growth in 2026. --- [Skip to content](https://www.growth-arc.com/articles/best-business-growth-insights-of-25#main-content) [![GA_Web+Logo-01](https://www.growth-arc.com/hubfs/GA_Web+Logo-01.png)](https://www.growth-arc.com) - [Home](https://www.growth-arc.com) - Consulting - [Sales & Marketing](https://www.growth-arc.com/commercial-excellence) - [Innovation](https://www.growth-arc.com/innovation) - [Strategy](https://www.growth-arc.com/strategy) - [Case Studies](https://www.growth-arc.com/cases) - Executive Coaching - 1 on 1 Coaching - [Group Mastermind](https://www.growth-arc.com/breakthrough) - [Exec Roundtable](https://www.growth-arc.com/roundtable) - [Articles](https://www.growth-arc.com/articles/tag/executive-development) - About - [Results](https://www.growth-arc.com/clients-results) - [Case Studies](https://www.growth-arc.com/cases) - [Our Firm](https://www.growth-arc.com/about) - [Contact](https://www.growth-arc.com/contact-us) - Newsletter - [Subscribe](https://www.growth-arc.com/subscribe) - [Business Growth](https://www.growth-arc.com/articles/tag/business-growth) - [Exec Career](https://www.growth-arc.com/articles/tag/executive-development) - [Roundtable](https://www.growth-arc.com/roundtable) Search Growth Arc - There are no suggestions because the search field is empty. # Best Business Growth Insights of '25 [Kendall Justiniano](https://www.growth-arc.com/articles/author/kendall-justiniano) 02 January Best Business Growth Insights of '25 1:57 Top insights from 2025 on managing industry uncertainties, B2B shifts, and sustainability challenges to kickstart your business growth in 2026. #### Our reader's favorites -  In this issue we highlight some of the most popular posts on Business Growth of 2025.  If you're a new subscriber it's a chance to catch up. If you're a long-time fan, a chance to recap some of our best insights before kicking off 2026. ### Materials Industry Uncertainty Turmoil in the chemical industry and prospects for managing a long-term downturn was a popular topic in 2025. - [What's the Real China Narrative](https://www.growth-arc.com/material-growth-business/real-china-narrative) - we look at new structural realities in China and the implications for global materials. - [Sustainability's Uncertain Path](https://www.growth-arc.com/material-growth-business/sustainabilitys-uncertain-path) - we look at the pull-back in sustainability and offer a framework for re-assessing sustainability investments. - [11th Hour for Europe's Chemical Industry](https://www.growth-arc.com/material-growth-business/11th-hour-for-europes-chemical-industry)- we look at a key crisis area in the global materials industry - Europe, and what's required to address it. ### Shifts in B2B Industrial Go-to-Market Posts that discussed fundamental shifts in commercial strategy and capability found interested readers. - [B2B Buyer Behavior has Radically Changed](https://www.growth-arc.com/material-growth-business/why-b2b-industrial-marketing-is-unique) - we look at structural shifts that have forever changed the way customers buy. - [We've Lost the Lead in B2B Commercial Excellence](https://www.growth-arc.com/material-growth-business/tech-b2b-excellence-epicenter) - we look at what industrial B2B can learn from tech companies that have shifted their go-to-market tactics to adapt to new buyer behavior. - [Why B2B Industrial Marketing is Unique](https://www.growth-arc.com/material-growth-business/why-b2b-industrial-marketing-is-unique) - we look at what what makes industrial marketing unique and how effective capabilities can differentiate your growth trajectory. ### Podcast Appearances I appeared on multiple podcasts this year offering offering perspectives. Replays were offered here and proved popular. - [Navigating Growth in Challenging Times](https://www.growth-arc.com/material-growth-business/navigating-growth-in-challenging-times-with-kendall-justiniano) - on the Burn the Playbook Podcast - [Surviving the Chemical Downturn](https://www.growth-arc.com/material-growth-business/surviving-the-chemical-downturn-with-kendall-justiniano) - on **The Chemical Show Podcast** Happy New Year and the best to you and yours in 2026!  Until next week, Kendall - [![secta.ai_005 keyhole](https://www.growth-arc.com/hs-fs/hubfs/secta.ai_005%20keyhole.png?width=120&height=120&name=secta.ai_005%20keyhole.png)](https://www.growth-arc.com/bios) [Find me on LinkedIn](https://www.linkedin.com/in/kendalljustiniano/) or [Book a 1:1 call](https://www.growth-arc.com/meetings/kendall-justiniano) Not a subscriber yet? [Subscribe here](https://www.growth-arc.com/subscribe) [![Need to drive growth? 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