--- title: Growth Arc Newsletter | AI & Digital description: AI & Digital | image: https://www.growth-arc.com/hubfs/Carbon-Fiber-Cloth-Fabric..jpg --- [Skip to content](https://www.growth-arc.com/articles/tag/ai-digital#main-content) [![GA\_Web+Logo-01](https://www.growth-arc.com/hubfs/GA_Web+Logo-01.png)](https://www.growth-arc.com) - [Home](https://www.growth-arc.com) - Consulting - [Sales & Marketing](https://www.growth-arc.com/commercial-excellence) - [Innovation](https://www.growth-arc.com/innovation) - [Strategy](https://www.growth-arc.com/strategy) - [Case Studies](https://www.growth-arc.com/cases) - Executive Coaching - 1 on 1 Coaching - [Group Mastermind](https://www.growth-arc.com/breakthrough) - [Exec Roundtable](https://www.growth-arc.com/roundtable) - [Articles](https://www.growth-arc.com/articles/tag/executive-development) - About - [Results](https://www.growth-arc.com/clients-results) - [Case Studies](https://www.growth-arc.com/cases) - [Our Firm](https://www.growth-arc.com/about) - [Contact](https://www.growth-arc.com/contact-us) - Newsletter - [Subscribe](https://www.growth-arc.com/subscribe) - [Business Growth](https://www.growth-arc.com/articles/tag/business-growth) - [Exec Career](https://www.growth-arc.com/articles/tag/executive-development) - [Roundtable](https://www.growth-arc.com/roundtable) Search Growth Arc - There are no suggestions because the search field is empty. # Material Growth Newsletter Growth Insights for Materials Executives ### Subscribe here ### Explore Articles by Tag - [\*Business Growth (87)](https://www.growth-arc.com/articles/tag/business-growth) - [Strategy & Transformation (47)](https://www.growth-arc.com/articles/tag/strategy-transformation) - [Sales & Marketing (44)](https://www.growth-arc.com/articles/tag/sales-marketing) - [\*Executive Development (36)](https://www.growth-arc.com/articles/tag/executive-development) - [AI & Digital (24)](https://www.growth-arc.com/articles/tag/ai-digital) - [\*Executive Roundtable (21)](https://www.growth-arc.com/articles/tag/executive-roundtable) - [Career (20)](https://www.growth-arc.com/articles/tag/career) - [Featured (20)](https://www.growth-arc.com/articles/tag/featured) - [Innovation (17)](https://www.growth-arc.com/articles/tag/innovation) - [Leadership (17)](https://www.growth-arc.com/articles/tag/leadership) - [\*Case Study (8)](https://www.growth-arc.com/articles/tag/case-study) - [Sustainability (6)](https://www.growth-arc.com/articles/tag/sustainability) - [Podcast (5)](https://www.growth-arc.com/articles/tag/podcast) - [Upcoming Event (1)](https://www.growth-arc.com/articles/tag/upcoming-event) ## Here are the Articles you Selected... --- ##### [Why Content Marketing Could Never Win](https://www.growth-arc.com/articles/why-content-marketing-could-never-win) I Was on the Content Treadmill For three years I ran a content operation that never once caused a cu... ##### [Podcast Ep 26: Leading AI - The Human Variable](https://www.growth-arc.com/articles/podcast-ep-26-leading-ai-the-human-variable) \- Listen Here Two-thirds of companies report using AI. Fewer than one in twenty use it systematicall... ##### [Implementing AI: What It Takes to Transform an Organization](https://www.growth-arc.com/articles/implementing-ai-transformation) \- Implementing AI: What It Takes to Transform an Organization - a conversation with Charlie Laurie M... ##### [Podcast Ep 25: Unlocking ROI from AI](https://www.growth-arc.com/articles/ep-25-unlocking-roi-from-ai) \- My Appearance on The Chemical Show - Listen Here AI adoption is the easy part. Almost every chemic... ##### [Leading AI: The Human Variable in the ROI Equation](https://www.growth-arc.com/articles/leading-ai-the-roi-equation) \- Leading AI: The Human Variable in the ROI Equation - a conversation with Paul Gibbons Two-thirds o... ##### [AI Adoption Is the Easy Part](https://www.growth-arc.com/articles/ai-adoption-is-the-easy-part) ... Returning ROI, that's the hard part - Halfway through a recent conversation on The Chemical Show... ##### [What 20 Years of Customer Interviews Taught Me About Trusting AI](https://www.growth-arc.com/articles/what-customer-interviews-taught-me-trusting-ai) ... psychophancy is not new - The smartest thing executives say to me about AI is that they don't tr... ##### [What Building Chemical Plants Taught Me About AI](https://www.growth-arc.com/articles/what-chemical-plants-taught-me-about-ai) ... A chemical plant doesn't fail on the day it breaks. - It fails months earlier, in a design revie... ##### [Podcast Ep 23: When R&D Meets AI](https://www.growth-arc.com/articles/podcast-when-rd-meets-ai) \- Compressing Materials Development Timelines - Listen Here The materials and process industries sit... ##### [The Commercial Function Was Never Built to Scale](https://www.growth-arc.com/articles/the-commercial-function-was-never-built-to-scale) ... Now it just might. - The commercial leaders I talk to in chemicals are, almost without exception... ##### [Three Ways to Lose on AI in Chemicals](https://www.growth-arc.com/articles/three-ways-to-lose-on-ai-in-chemicals) ... and One Way to Win - A CEO comes back from an industry conference energized. Within a month, the... ##### [AI: The Exploratory Phase is Over](https://www.growth-arc.com/articles/ai-the-exploratory-phase-is-over) Three Levers to Stop Churn - Most chemicals and materials executives I talk to already have AI initi... ##### [When R&D Meets AI: Compressing Materials Development Timelines](https://www.growth-arc.com/articles/when-rd-meets-ai) \- When R&D Meets AI: Compressing Materials Development Timelines - with Greg Mulholland Material... ##### [The Leader Who Hasn't Used AI...](https://www.growth-arc.com/articles/the-leader-who-hasnt-used-ai) ...shouldn't be setting AI strategy - We just finished our first fully AI-enabled consulting engagem... ##### [Harnessing AI with Confidence](https://www.growth-arc.com/articles/harnessing-ai-with-confidence) A rapid, risk-minimized approach - Artificial Intelligence (AI) is revolutionizing sectors across th... ##### [The Biggest Barrier to AI Adoption](https://www.growth-arc.com/articles/ai-adoption) Our own mindsets and redesigning our work. - In one sense AI’s are amazing. But they aren’t intellig... ##### [Digital Sales & Marketing in Chemicals](https://www.growth-arc.com/articles/digital-sales-marketing-in-chemicals) \- Digital Sales & Marketing in Chemicals - with Terry Kaufmann - Terry Kaufman is Director Insid... ##### [Going Digital - 5 Target Growth, not Costs](https://www.growth-arc.com/articles/going-digital-5-target-growth) Digitalization provides an unparalleled opportunity for firms to better understand customers and the... ##### [5 Ways Marketing Can Turbocharge Sales Reps' Digital Tactics](https://www.growth-arc.com/articles/turbocharge_sales_reps) You need your reps in front of customers sooner, but the data shows that suppliers are being contact... ##### [7 Things Chemical Sales Managers Can Do to Lean into Digital](https://www.growth-arc.com/articles/7-things-sales-managers-can-do-to-engage-with-digital-initiatives) Industry-specific digital initiatives continue to grow at a rapid rate, whether in the form of CRM s... ##### [Going Digital - 4 Embrace the Customer Tail](https://www.growth-arc.com/articles/part-four-cultural-barriers-for-digital-sales-and-marketing-adoption-in-chemicals) Digitalization provides an unparalleled opportunity for firms to better understand customers and the... ##### [Going Digital - 3 Run Rapid Experiments](https://www.growth-arc.com/articles/part-three-cultural-barriers-for-digital-sales-and-marketing-adoption-in-chemicals-0) Digitalization provides an unparalleled opportunity for firms to better understand customers and the... ##### [Going Digital - 2 Tear Down Commercial Silos](https://www.growth-arc.com/articles/part-two-cultural-barriers-for-digital-sales-and-marketing-adoption-in-chemicals) Digitalization provides an unparalleled opportunity for firms to better understand their customers a... ##### [Going Digital - 1 Map the Customer Sales Journey](https://www.growth-arc.com/articles/5-cultural-barriers-for-digital-sales-and-marketing-adoption-in-chemicals) The consumer world has been transformed by digital sales and marketing techniques. However, B2B comp... ![Growth Arc](https://www.growth-arc.com/hubfs/mstile-150x150.png) **Growth Arc Advisors LLC** Annapolis, MD 21403 - [About Us](https://www.growth-arc.com/clients-results) - [Our Story & People](https://www.growth-arc.com/about) - [Clients & Results](https://www.growth-arc.com/clients-results) - Resources - [Cases](https://www.growth-arc.com/articles) - [Newsletter](https://www.growth-arc.com/subscribe) - Executive Roundtable - [Contact Us](https://www.growth-arc.com/contact-us) - [Schedule Call](https://www.growth-arc.com/meetings/kendall-justiniano) - [Email Inquiry](https://www.growth-arc.com/contact-us) Branding & Design by Migo Design Co. - migodesign.com © 2026 by Growth Arc Advisors LLC. All rights reserved. Developed by [GiantFocal](https://www.giantfocal.com)