--- title: Growth Arc Newsletter | Featured description: Featured | image: https://www.growth-arc.com/hubfs/Carbon-Fiber-Cloth-Fabric..jpg --- [Skip to content](https://www.growth-arc.com/articles/tag/featured#main-content) [![GA\_Web+Logo-01](https://www.growth-arc.com/hubfs/GA_Web+Logo-01.png)](https://www.growth-arc.com) - [Home](https://www.growth-arc.com) - Consulting - [Sales & Marketing](https://www.growth-arc.com/commercial-excellence) - [Innovation](https://www.growth-arc.com/innovation) - [Strategy](https://www.growth-arc.com/strategy) - [Case Studies](https://www.growth-arc.com/cases) - Executive Coaching - 1 on 1 Coaching - [Group Mastermind](https://www.growth-arc.com/breakthrough) - [Exec Roundtable](https://www.growth-arc.com/roundtable) - [Articles](https://www.growth-arc.com/articles/tag/executive-development) - About - [Results](https://www.growth-arc.com/clients-results) - [Case Studies](https://www.growth-arc.com/cases) - [Our Firm](https://www.growth-arc.com/about) - [Contact](https://www.growth-arc.com/contact-us) - Newsletter - [Subscribe](https://www.growth-arc.com/subscribe) - [Business Growth](https://www.growth-arc.com/articles/tag/business-growth) - [Exec Career](https://www.growth-arc.com/articles/tag/executive-development) - [Roundtable](https://www.growth-arc.com/roundtable) Search Growth Arc - There are no suggestions because the search field is empty. # Material Growth Newsletter Growth Insights for Materials Executives ### Subscribe here ### Explore Articles by Tag - [\*Business Growth (88)](https://www.growth-arc.com/articles/tag/business-growth) - [Strategy & Transformation (47)](https://www.growth-arc.com/articles/tag/strategy-transformation) - [Sales & Marketing (45)](https://www.growth-arc.com/articles/tag/sales-marketing) - [\*Executive Development (36)](https://www.growth-arc.com/articles/tag/executive-development) - [AI & Digital (24)](https://www.growth-arc.com/articles/tag/ai-digital) - [\*Executive Roundtable (21)](https://www.growth-arc.com/articles/tag/executive-roundtable) - [Career (20)](https://www.growth-arc.com/articles/tag/career) - [Featured (20)](https://www.growth-arc.com/articles/tag/featured) - [Innovation (17)](https://www.growth-arc.com/articles/tag/innovation) - [Leadership (17)](https://www.growth-arc.com/articles/tag/leadership) - [\*Case Study (8)](https://www.growth-arc.com/articles/tag/case-study) - [Sustainability (6)](https://www.growth-arc.com/articles/tag/sustainability) - [Podcast (5)](https://www.growth-arc.com/articles/tag/podcast) - [Upcoming Event (1)](https://www.growth-arc.com/articles/tag/upcoming-event) ## Here are the Articles you Selected... --- ##### [Navigating Growth in Challenging Times with Kendall Justiniano](https://www.growth-arc.com/articles/navigating-growth-in-challenging-times-with-kendall-justiniano) Material Growth Podcast Ep 21 - ##### [When I Gave Up on Value Selling](https://www.growth-arc.com/articles/when-i-gave-up-on-value-selling) And what I found instead - A Value Selling Disciple I came to Sales late. I moved from Operations in... ##### [Why B2B Industrial Sales Methods Lag](https://www.growth-arc.com/articles/why-b2b-industrial-sales-methods-lag) And where to start fixing it - Traditional B2B industrial sales face challenges. Tech now leads in s... ##### [B2B Buyer Behavior has Radically Changed](https://www.growth-arc.com/articles/b2b-buyer-behavior-has-radically-changed) Here’s what it means for your reps. ##### [Surviving the Chemical Downturn with Kendall Justiniano](https://www.growth-arc.com/articles/surviving-the-chemical-downturn-with-kendall-justiniano) Material Growth Podcast Ep 20 - ##### [We've lost the Lead in B2B Commercial Excellence](https://www.growth-arc.com/articles/tech-b2b-excellence-epicenter) Why the Shift and a Path Forward for Materials Executives - ##### [What's the Real China Narrative?](https://www.growth-arc.com/articles/real-china-narrative) Is the juggernaut finished or taking a breather? - ##### [Navigating the Downturn in the Materials "Super-cycle"](https://www.growth-arc.com/articles/navigating-the-downturn-in-the-materials-super-cycle) And Actions Materials Leaders Must Undertake - As someone who has witnessed the chemical industry's ... ##### [Unlocking the Customer Buying Process](https://www.growth-arc.com/articles/the-customer-buying-process) Your First Step to Jump-start Growth - ##### [Managing Commercial Risk in New Business](https://www.growth-arc.com/articles/managing-commercial-risk) The Overlooked Factor in Launch Success - ##### [How to 2x Your Current Growth Rate](https://www.growth-arc.com/articles/2x-your-growth) Targeting & Changing Customer Behavior - Key Insights Method Focuses on Sales Conversion and Dur... ##### [Driving Growth with Strategic Customers](https://www.growth-arc.com/articles/driving-growth-with-strategic-customers) A Key Account Approach - As companies expand their market presence, it becomes crucial to effectivel... ##### [Why Market Activation Fails](https://www.growth-arc.com/articles/why-market-activation-fails) \- Why Market Activation Fails - with Bob Lurie, PhD - Modern digital innovations have radically alte... ##### [Consultative Selling for Materials](https://www.growth-arc.com/articles/consultative-selling-for-materials) \- Consultative Selling for Materials - with Kendall Justiniano - Value and solution-selling are rapi... ##### [How Behavioral Approaches Turbo-charge Traditional Marketing Tools](https://www.growth-arc.com/articles/how-behavioral-approaches-turbocharge-traditional-marketing) At Growth Arc Advisors, we believe that traditional marketing methods, including segmentation, targe... ##### [Why Consultative Selling Surpasses Product-centric Approaches](https://www.growth-arc.com/articles/why-consultative-selling-beats-product-centric-approaches) At Growth Arc Advisors, we operate with a model based on consultative selling. Consultative selling ... ##### [Driving Organic Growth in Chemicals](https://www.growth-arc.com/articles/driving-organic-growth-in-chemicals) \- Why Market Activation Fails - with Bob Lurie, PhD - Bob Lurie, PhD is the former Vice President of... ##### [The Declining Advantage of Today's Commercial Excellence](https://www.growth-arc.com/articles/the-declining-advantage-of-todays-commercial-excellence) Key components of excellence are rapidly becoming table stakes. Companies need to raise the bar to k... ##### [Five Strategic Shifts for a New Era in Chemicals](https://www.growth-arc.com/articles/five-changes-for-a-new-era-in-chemicals) For the 30 years spanning my career, globalization was the key play in chemicals, and it’s been work... ##### [Going Digital - 1 Map the Customer Sales Journey](https://www.growth-arc.com/articles/5-cultural-barriers-for-digital-sales-and-marketing-adoption-in-chemicals) The consumer world has been transformed by digital sales and marketing techniques. However, B2B comp... ![Growth Arc](https://www.growth-arc.com/hubfs/mstile-150x150.png) **Growth Arc Advisors LLC** Annapolis, MD 21403 - [About Us](https://www.growth-arc.com/clients-results) - [Our Story & People](https://www.growth-arc.com/about) - [Clients & Results](https://www.growth-arc.com/clients-results) - Resources - [Cases](https://www.growth-arc.com/articles) - [Newsletter](https://www.growth-arc.com/subscribe) - Executive Roundtable - [Contact Us](https://www.growth-arc.com/contact-us) - [Schedule Call](https://www.growth-arc.com/meetings/kendall-justiniano) - [Email Inquiry](https://www.growth-arc.com/contact-us) Branding & Design by Migo Design Co. - migodesign.com © 2026 by Growth Arc Advisors LLC. All rights reserved. Developed by [GiantFocal](https://www.giantfocal.com)