How Can I Quickly Understand the Business and Act?
That was the question the newly-appointed CEO of a specialty chemical producer was asking herself.
Case Studies & Articles
Did We Make the Wrong Acquisition?
That was the question the President of a specialty polymer division was asking himself.
The...
Thinking Outside the 5-Year Plan: How a Specialty Plastic Producer Advocated for Breakthrough
The CEO of an specialty plastic producer was struggling to help her Board understand the long-term...
How Behavioral Approaches Turbo-charge Traditional Marketing Tools
At Growth Arc Advisors, we believe that traditional marketing methods, including segmentation,...
Five Strategic Shifts for a New Era in Chemicals
For the 30 years spanning my career, globalization was the key play in chemicals, and it’s been...
Going Digital - 1 Map the Customer Sales Journey
The consumer world has been transformed by digital sales and marketing techniques. However, B2B...