How Can I Quickly Understand the Business and Act?
That was the question the newly-appointed CEO of a specialty chemical producer was asking herself.
Case Studies & Articles
Did We Make the Wrong Acquisition?
That was the question the President of a specialty polymer division was asking himself.
The...
How do I Rapidly Grow Sales in New Markets?
That was the question the SVP of Sales & Marketing of a specialty chemicals distributor was asking...
Thinking Outside the 5-Year Plan: How a Specialty Plastic Producer Advocated for Breakthrough
The CEO of an specialty plastic producer was struggling to help her Board understand the long-term...
How do I Drive Growth with my Strategic Customers?
That was the question the VP of Sales & Marketing of an innovative specialty chemicals producer was...
How do I get More Wins from my Innovation Investments?
That was the question the Chief Executive Officer (CEO) of an innovative specialty chemicals...
How Behavioral Approaches Turbo-charge Traditional Marketing Tools
At Growth Arc Advisors, we believe that traditional marketing methods, including segmentation,...
Why Consultative Selling Surpasses Product-centric Approaches
At Growth Arc Advisors, we operate with a model based on consultative selling. Consultative selling...
Going Digital - 5 Target Growth, not Costs
Digitalization provides an unparalleled opportunity for firms to better understand customers and...
5 Ways Marketing Can Turbocharge Sales Reps' Digital Tactics
You need your reps in front of customers sooner, but the data shows that suppliers are being...
The Declining Advantage of Today's Commercial Excellence
Key components of excellence are rapidly becoming table stakes. Companies need to raise the bar to...
Five Strategic Shifts for a New Era in Chemicals
For the 30 years spanning my career, globalization was the key play in chemicals, and it’s been...
7 Things Chemical Sales Managers Can Do to Lean into Digital
Industry-specific digital initiatives continue to grow at a rapid rate, whether in the form of CRM...
Going Digital - 4 Embrace the Customer Tail
Digitalization provides an unparalleled opportunity for firms to better understand customers and...
Going Digital - 3 Run Rapid Experiments
Digitalization provides an unparalleled opportunity for firms to better understand customers and...
Going Digital - 2 Tear Down Commercial Silos
Digitalization provides an unparalleled opportunity for firms to better understand their customers...
Going Digital - 1 Map the Customer Sales Journey
The consumer world has been transformed by digital sales and marketing techniques. However, B2B...
Welcome to Insights from Growth Arc Advisors
Welcome to the blog of Growth Arc Advisors!