--- title: Pricing as a Strategic Competitive Advantage description: Explore how strategic pricing can drive competitive advantage and profitability in volatile markets with insights from Lisa S. Thompson at our upcoming Executive Roundtable event. image: https://www.growth-arc.com/hubfs/Lisa%20-%20business%20photo%20-%20centered%20.png --- [Skip to content](https://www.growth-arc.com/articles/pricing-as-a-strategic-competitive-advantage#main-content) [![GA_Web+Logo-01](https://www.growth-arc.com/hubfs/GA_Web+Logo-01.png)](https://www.growth-arc.com) - [Home](https://www.growth-arc.com) - Consulting - [Sales & Marketing](https://www.growth-arc.com/commercial-excellence) - [Innovation](https://www.growth-arc.com/innovation) - [Strategy](https://www.growth-arc.com/strategy) - [Case Studies](https://www.growth-arc.com/cases) - Executive Coaching - 1 on 1 Coaching - [Group Mastermind](https://www.growth-arc.com/breakthrough) - [Exec Roundtable](https://www.growth-arc.com/roundtable) - [Articles](https://www.growth-arc.com/articles/tag/executive-development) - About - [Results](https://www.growth-arc.com/clients-results) - [Case Studies](https://www.growth-arc.com/cases) - [Our Firm](https://www.growth-arc.com/about) - [Contact](https://www.growth-arc.com/contact-us) - Newsletter - [Subscribe](https://www.growth-arc.com/subscribe) - [Business Growth](https://www.growth-arc.com/articles/tag/business-growth) - [Exec Career](https://www.growth-arc.com/articles/tag/executive-development) - [Roundtable](https://www.growth-arc.com/roundtable) Search Growth Arc - There are no suggestions because the search field is empty. # Pricing as a Strategic Competitive Advantage [Kendall Justiniano](https://www.growth-arc.com/articles/author/kendall-justiniano) 25 June Explore how strategic pricing can drive competitive advantage and profitability in volatile markets with insights from Lisa Thompson at our upcoming Executive Roundtable event. ![Lisa Spadafora Thompson, Founder Sturbridge Growth Partners](https://www.growth-arc.com/hubfs/Lisa%20-%20business%20photo%20-%20centered%20.png) ## **- Pricing as a Strategic Competitive Advantage -** --- ### with Lisa S. Thompson - In today’s economic climate, where global growth is on the wane, and volatility threatens profits, companies that can retain price are competitively advantaged. Yet many aren't prepared with sustainable pricing capabilities. Most materials executives understand the importance of pricing in driving profitable growth. In fact, the literature on pricing is extensive and well-developed, ever since Tom Nagle’s breakthrough book “The Strategy and Tactics of Pricing" was published nearly 50 years ago. And yet… Many materials companies don’t price strategically. In today’s economic climate, where global growth is on the wane, and volatility threatens profits, many companies aren’t prepared to weather the storm since they haven’t built a strategic and sustainable pricing capability. In this Roundtable we’ll explore why that is, what gets in the way, and how pricing can become a competitive advantage for your company. Lisa Thompson and I discuss why companies short-change pricing capabilities, key success factors to effective pricing, what organizations that price effectively look like, and how executives can chart a roadmap to improved pricing and profitability. She will illustrate those principles with examples from her 30 years helping clients build sustainable pricing capabilities. Lisa Spadafora Thompson is the founder of Sturbridge Growth Partners. She is a nationally recognized expert in pricing & profitable growth, having implemented groundbreaking price metrics and structures in multiple industries leading to increased close rates and higher margins for clients over her 3 decades as a consultant. ####  Who should attend?  - Commercial Officers, and Marketing and Sales executives - Executives with responsibility for value capture and pricing #### Topics Discussed - Why companies fail to build durable price capabilities. - How to go about designing your price capability - How AI is changing the landscape #### Show Notes - NEW! Slides used during the session - NEW! Executive Summary (2 min read) - [Connect with Lisa on LinkedIn](https://www.linkedin.com/in/lisa-spadafora-thompson/) - [Connect with Kendall on LinkedIn](https://www.linkedin.com/in/kendalljustiniano/) ![Lisa - business photo - centered ](https://www.growth-arc.com/hs-fs/hubfs/Lisa%20-%20business%20photo%20-%20centered%20.png?width=250&height=299&name=Lisa%20-%20business%20photo%20-%20centered%20.png) Lisa S. Thompson **Guest Speaker** Founder & Partner, Sturbridge Growth Partners Lisa Spadafora Thompson founded Sturbridge Growth Partners in 2016. She is a nationally recognized expert in pricing & profitable growth, having implemented groundbreaking price metrics and structures in multiple industries leading to increased close rates and higher margins for clients over her 3 decades as a consultant. After finishing her MBA in 1996, Lisa joined Strategic Pricing Group (SPG), the premier firm in the pricing and competitive strategy space, founded by Tom Nagle. Lisa was a Vice President & Co-Managing Director at SPG where she opened the firm’s Chicago Office and led the Industrial & Process Manufacturing Practice. Lisa joined Monitor Group as a partner, when SPG was acquired in 2005 led the Pricing and Sales Strategy practices, and was elected to the Monitor board of directors. She became a partner at Deloitte Consulting in 2013 when they acquired Monitor Group where she led the Strategy Practice for the Process & Industrial Manufacturing sector managing nearly $100MM in revenue. Lisa has taught at the University of Chicago Center for Executive Education, Financial Executives International, Sales & Marketing Executives International, and the Professional Pricing Society. Lisa earned her MBA from Babson College in 1996 and a B.A. from Regis College in 1991. [Sales & Marketing](https://www.growth-arc.com/articles/tag/sales-marketing) [\*Executive Roundtable](https://www.growth-arc.com/articles/tag/executive-roundtable) [\*Business Growth](https://www.growth-arc.com/articles/tag/business-growth) ## Related Posts ### [23 January Planning for Growth](https://www.growth-arc.com/articles/planning-for-growth-with-paul-strzelec) ### [21 July Driving Sustainability and the Circular Economy in Chemicals](https://www.growth-arc.com/articles/driving-sustainability-and-the-circular-economy-in-chemicals) ### [10 August Building A Bio-polymer Leader](https://www.growth-arc.com/articles/biopolymer-leader) ![Growth Arc](https://www.growth-arc.com/hubfs/mstile-150x150.png) **Growth Arc Advisors LLC** Annapolis, MD 21403 - [About Us](https://www.growth-arc.com/clients-results) - [Our Story & People](https://www.growth-arc.com/about) - [Clients & Results](https://www.growth-arc.com/clients-results) - Resources - [Cases](https://www.growth-arc.com/articles) - [Newsletter](https://www.growth-arc.com/subscribe) - Executive Roundtable - [Contact Us](https://www.growth-arc.com/contact-us) - [Schedule Call](https://www.growth-arc.com/meetings/kendall-justiniano) - [Email Inquiry](https://www.growth-arc.com/contact-us) Branding & Design by Migo Design Co. - migodesign.com © 2026 by Growth Arc Advisors LLC. 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