Toyota's focus on battery hybrids over EVs highlights a strategic choice that challenges conventional wisdom on vehicle emissions and resource efficiency.
A Contrarian Approach or "Crazy Like a Fox" -
I love contrarian perspectives…
I love them, because to challenge conventional wisdom you have to think harder. It’s easy to “go with the flow” and adopt conventional wisdom. But contrarians provide great counterfactuals.
Here’s Toyota’s:
Battery hybrids are
- 💵 Cheaper.
- 🌱 Greener.
- 🏁 Ready to go, now.
What’s the core of this thinking?
Plug in EV’s are great “fossil fuel” cars. They don’t eliminate carbon emissions from gasoline. They displace them…. to natural gas, coal… whatever your electrical grid runs on and for most of the world, that’s fossil fuels. And the energy it takes to build them this is significantly higher.
Battery hybrids actually reduce gasoline emissions by capturing energy that would normally have been lost as waste.
Greener. the numbers are dramatic. The battery material from 1 EV can build 90 battery hybrids. And those 90 hybrids actually reduce carbon emissions 37x than the lone 1 EV.
The bigger the vehicle gets the less the EV number make sense.
Pickup EV’s? that’s a 3,000 lb battery!
Bus EV’s? that’s 10,000 lb battery!
I thought we were trying to lightweight cars?
Until next week,
Kendall -
PS: What's your experience?
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