A medical resin company struggled for two years before changing their approach, leading to market dominance. Discover the small shift that made a big difference.
They Tried the Standard Playbook and Something New -
A resin company spent 2 years launching a product, trying to get it’s alternate resin spec’d into medical device housings. Sales blitz, marketing. The works. Customers even said it was better than their current option.
Result: Nothing
Then they changed their approach to focus on one small thing, that was nowhere near “the sale.”
And demand took off.
They now lead the category.
What was that one thing? Listen to find out.
Listen to the entire conversation at this link.
Until next week,
Kendall -
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