Our reader's favorites -
In this issue we highlight some of the most popular posts on Business Growth of 2025. If you're a new subscriber it's a chance to catch up. If you're a long-time fan, a chance to recap some of our best insights before kicking off 2026.
Materials Industry Uncertainty
Turmoil in the chemical industry and prospects for managing a long-term downturn was a popular topic in 2025.
- What's the Real China Narrative - we look at new structural realities in China and the implications for global materials.
- Sustainability's Uncertain Path - we look at the pull-back in sustainability and offer a framework for re-assessing sustainability investments.
- 11th Hour for Europe's Chemical Industry - we look at a key crisis area in the global materials industry - Europe, and what's required to address it.
Shifts in B2B Industrial Go-to-Market
Posts that discussed fundamental shifts in commercial strategy and capability found interested readers.
- B2B Buyer Behavior has Radically Changed - we look at structural shifts that have forever changed the way customers buy.
- We've Lost the Lead in B2B Commercial Excellence - we look at what industrial B2B can learn from tech companies that have shifted their go-to-market tactics to adapt to new buyer behavior.
- Why B2B Industrial Marketing is Unique - we look at what what makes industrial marketing unique and how effective capabilities can differentiate your growth trajectory.
Podcast Appearances
I appeared on multiple podcasts this year offering offering perspectives. Replays were offered here and proved popular.
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Navigating Growth in Challenging Times - on the Burn the Playbook Podcast
- Surviving the Chemical Downturn - on The Chemical Show Podcast
Happy New Year and the best to you and yours in 2026!
Until next week,
Kendall -
Find me on LinkedIn or Book a 1:1 call
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