A resin company spent 2 years launching a product, trying to get it’s alternate resin spec’d into medical device housings. Sales blitz, marketing. The works. Customers even said it was better than their current option.
Result: Nothing
Then they changed their approach to focus on one small thing, that was nowhere near “the sale.”
And demand took off.
They now lead the category.
What was that one thing? Listen to find out.
Listen to the entire conversation at this link.
Until next week,
Kendall -
Find me on LinkedIn or Book a 1:1 call
Not a subscriber yet? Subscribe here