Best Business Growth Insights of '25

Our reader's favorites - 

In this issue we highlight some of the most popular posts on Business Growth of 2025.  If you're a new subscriber it's a chance to catch up. If you're a long-time fan, a chance to recap some of our best insights before kicking off 2026.

Materials Industry Uncertainty

Turmoil in the chemical industry and prospects for managing a long-term downturn was a popular topic in 2025.

• What's the Real China Narrative - we look at new structural realities in China and the implications for global materials.
• Sustainability's Uncertain Path - we look at the pull-back in sustainability and offer a framework for re-assessing sustainability investments.
• 11th Hour for Europe's Chemical Industry - we look at a key crisis area in the global materials industry - Europe, and what's required to address it.
  

Shifts in B2B Industrial Go-to-Market

Posts that discussed fundamental shifts in commercial strategy and capability found interested readers.

• B2B Buyer Behavior has Radically Changed - we look at structural shifts that have forever changed the way customers buy.
• We've Lost the Lead in B2B Commercial Excellence - we look at what industrial B2B can learn from tech companies that have shifted their go-to-market tactics to adapt to new buyer behavior.
• Why B2B Industrial Marketing is Unique - we look at what what makes industrial marketing unique and how effective capabilities can differentiate your growth trajectory.

Podcast Appearances

I appeared on multiple podcasts this year offering offering perspectives. Replays were offered here and proved popular.

• Navigating Growth in Challenging Times - on the Burn the Playbook Podcast

• Surviving the Chemical Downturn - on The Chemical Show Podcast

Happy New Year and the best to you and yours in 2026! 

Until next week,

Kendall -

Find me on LinkedIn or Book a 1:1 call
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