If you’re not leading with the customer pain or problem you address, then your customer doesn’t care.
What’s with all this fuss over “Customer Pain”? I mean, it feels like an overused platitude, right? We all care about the customer.
But, if you get “customer pain” right, it becomes a super power.
🦸♀️ Your super power.
Here’s what I mean.
Professionally and personally. Information overload is the downside of the information revolution.
You know it; you feel it. The perpetual scroll of information across your screen.
And it’s hard to break through that noise. I’m sure you’ve seen the cheap clickbait tactics that are used to try to get attention. Be sensational; be outrageous; be salacious.
But what if there was another way…. Here’s the secret.
😳 Customers are thinking, anxious, preoccupied.
They are devoting inordinate amounts of their personal brain time…
to one thing: To the problems they have in front of them.
Again, you know this to be true. If I asked you what are 3 challenges you’re facing, what would you answer?
It’s easy to answer. For me: 1) how to land the 3 clients in my near term funnel, 2) If I have the product design right for my new offering before I go into launch, and 3) if my daughter’s fever she woke up with this morning is going to land her in the hospital like last time.
Now here’s the secret to the super power.
And by pay attention to I mean will literally lock onto and read, even long-form content.
No stunts; no gimmicks; no click-bait.
Why “pain” and not “gain”? Because it’s how we’re wired. We magnify risk and overlook opportunity. We don’t think about upside. We think about how it will go wrong.
You want to get your customer’s attention, engage them in a discussion, help them solve problems?
Get “customer pain” right.
Until next week,
Kendall -
Find me on LinkedIn or Book a 1:1 call
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