Digital Sales & Marketing in Chemicals

- Digital Sales & Marketing in Chemicals -

with Terry Kaufmann
-

Terry Kaufman is Director Inside Sales, and former Sr. Manager Digital Marketing at Avient Corporation.

Terry and I discuss trends and challenges in digital sales & marketing in the chemical industry. We'll review insights he developed as he worked both on the digital marketing and tech stack and now as he leads a $100M producing team of reps who are chartered to make use of digital tools to win business.

Topics covered included:

• Terry's philosophy on inside sales
• How digital sellers sell different
• Critical success factors to implementation
• How the B2B sale is changing with digital
• Keys to getting digital marketing right
• Tech stack components
• Integration between sales and marketing when going digital

Who should attend? Those who:

• are driving corporate-level digital sales & marketing initiatives.
• lead their business unit's digital efforts.
• wish to understand how digital sales & marketing can work in a materials context.

Show Notes:

• Executive Summary
• Slides presented during interview

Terry Kaufmann
Guest Speaker

Director Inside Sales, Avient Corporation
former Digital Marketing Sr. Manager

Terry Kaufman is the Director of Inside Sales at Avient Corporation and former Sr. Manager, Digital Marketing and Customer Experience. He’s spent the last decade working at the intersection of marketing, sales, and technology building digital ecosystems to accelerate B2B growth.

Avient's Inside sales team is a global team of reps responsible for over 9 figures in revenues across Avient.

Prior to that, he was Sr. Manager of Digital marketing with responsibility for the commercial tech stack and accelerating digital marketing tactics.

He has a passion and talent for blending traditional commercial principles with emerging technologies, generating scalable strategies for an evolving landscape.

Terry earned MBA and law degrees from Penn State University.