---
title: Executive-Level Influence - a Seminar to the C-Suite
description: Learn to master influence at an executive level and drive organizational change with insights from Kendall Justiniano's seminar on effective leadership.
---

[Growth Arc Newsletter](https://www.growth-arc.com/articles)

# [Executive-Level Influence - a Seminar to the C-Suite](https://www.growth-arc.com/articles/executive-influence-seminar)

 Written by [Kendall Justiniano](https://www.growth-arc.com/articles/author/kendall-justiniano) | 21 March

Material Growth Podcast Ep 18 - How to become more influential in the C-Suite -

### [Listen Here](https://open.substack.com/pub/materialgrowth/p/executive-influence-seminar?r=1fkh2f&utm_campaign=post&utm_medium=web)

This recording is of a seminar I did a few months ago to a group of C-Suite Executives.

**Seminar Summary: Mastering Influence for Effective Leadership and Change**

The ability to influence effectively has become the essential skill for executives across all sectors. This seminar focuses on the pivotal role of influence in executive roles, offering insights that can reshape your approach to leadership and organizational change. Lack of effective influencing often leads to challenges such as misaligned executive teams, inability to gain CEO support for initiatives.

<https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd70c0101-97e8-41bb-9887-897072b10de2_1920x1080.png>

**Why This Topic is Important:**

- **Drive Alignment:** Influence is vital for aligning leadership teams and eliminating silos, fostering a more cohesive and efficient organizational culture.
- **Facilitate Change and Innovation:** Without influence, even the most well-crafted change recommendations can face resistance, stalling growth.
- **Enhance Persuasive Communication:** Mastering influence helps you to communicate more persuasively, overcoming barriers that may arise from entrenched behaviors and mindsets.

**Topics Covered:**

- When **case-making is a poor tool** for persuasion.
- How to **diagnose blind spots**.
- **Reframing as key** to unlocking collaboration.
- How to **achieve trusted advisor status**.

Join us to uncover how influence can become your most powerful tool in leading change and achieving your organizational goals.

### Show notes

Links Mentioned in the seminar.

- [Slide deck used for this seminar](https://www.growth-arc.com/hubfs/Mastermind/Executive%20Influence%20250131.pdf)
- [Jeff Bezos Interview with Lex Friedman](https://www.youtube.com/watch?v=DcWqzZ3I2cY&t=5290s)
- [Join the Executive Breakthrough Mastermind](https://www.growth-arc.com/breakthrough)
- [The Executive Roundtable for Material Growth](https://www.growth-arc.com/executive-roundtable)
- [Material Growth podcast](https://materialgrowth.substack.com/p...)
- [Growth Arc Advisors](https://www.growth-arc.com)

Until next week,

Kendall -

<https://www.growth-arc.com/bios>  
[Find me on LinkedIn](https://www.linkedin.com/in/kendalljustiniano/) or [Book a 1:1 call](https://www.growth-arc.com/meetings/kendall-justiniano)  
Not a subscriber yet? [Subscribe here](https://www.growth-arc.com/subscribe)

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