---
title: Building Innovation Culture
description: Learn how to build a sustainable innovation culture with insights from Bob Eckert, CEO of New & Improved, on fostering creativity and overcoming organizational barriers.
---

[Growth Arc Newsletter](https://www.growth-arc.com/articles)

# [Building Innovation Culture](https://www.growth-arc.com/articles/building-innovation-culture)

 Written by [Kendall Justiniano](https://www.growth-arc.com/articles/author/kendall-justiniano) | 29 September

## **- Building Innovation Culture -**

### with Bob Eckert -

Bob Eckert is CEO at New & Improved. He focuses on helping organizations harness and develop the innovative brain power of their people to deliver new and improved results.

Bob and I discuss what it takes to build a sustainable innovation culture at the project, portfolio and corporate levels. We talk about Bob's experience with organizations as they have understood what the latest sciences say about creativity, and collaborative innovation, and made efforts to bring their organizations to the next level of innovation performance. We also discuss barriers and pitfalls associated with this type of organizational change.

Topics covered included:

- Individual innovation behaviors & skills
- The criticality of team innovation
- Innovation processes and commonalities
- Innovation culture requirements
- Assessing your organizations innovation culture
- Zombie stage-gate and interventions
- Innovation outside of product R&D

Who should listen? Those who:

- are driving corporate and business unit innovation initiatives.
- manage and motivate their business unit's innovation resources.
- seek to be champions of innovation within their organizations

Show Notes:

- [Executive Summary](https://www.growth-arc.com/hubfs/Roundtable%20Events/Executive%20Summary%20-%20Leading%20Innovative%20Organizations%20-%20Bob%20Eckert%20July%2020%202023.pdf)
- [Slides presented](https://www.growth-arc.com/hubfs/Roundtable%20Events/Roundtable%20DECK%20Eckert%20July%2020%202023.pdf) during interview
- Growth Arc’s [Executive Breakthrough Coaching](https://www.growth-arc.com/breakthrough) program mentioned in the episode

 

Bob Eckert  
**Guest Speaker**

CEO, New & Improved LLC

Bob Eckert is CEO at New & Improved. He focuses on helping organizations harness and develop the innovative brain power of their people to deliver new and improved results.

Fast Company calls him an “Innovation thought leader” and he has been quoted in publications such as Forbes and [Inc.com](http://Inc.com). He has written extensively about innovation leadership. The author of numerous articles and books, his two most popular are [Demystifying Innovation Culture Efforts](https://newandimproved.com/store/#demystifying-innovation-culture)  and [More Lightning, Less Thunder: How to Energize Innovation Teams](https://newandimproved.com/store/#more-lightning).

Organizations that have benefited from his organizational and leadership development work include: General Electric, Intel, Johnson & Johnson, Mercedes-Benz, TE Connectivity, Kimberly Clark, and many others.

[View full post](https://www.growth-arc.com/articles/building-innovation-culture)

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